Karin Mayr

At 50 years old, Karin Mayr founded Sabika as an immigrant and mother of three daughters, with no financial backing and only the support of her closest friends and family. Her story of resilience inspires us every day to not only understand the needs and dreams of women, but to help bring beauty, joy and financial opportunity to their lives.

Family Owned, Female Run

Sabika was founded by Karin Mayr who has passed her vision of inclusivity and opportunity to her two daughters; Alexandra Mayr-Gracik and Miriam Mayr.

Alexandra Mayr-Gracik

CEO & Head Designer

Alexandra begins each Collection Development by referencing the season’s runway shows and everyday inspirations. She then begins to sketch and design, building a Collection that Mixes & Matches within itself and Retired pieces. Formally trained at the Fashion Institute of Vienna in fashion design, Alexandra’s creations are a nod to her years as a ballerina. Each piece is created to dance. The collections are designed to enhance a woman’s individual beauty.

Karin Mayr

Founder & Chairwoman

At the age of 50, Karin started Sabika from the family kitchen table in a time of financial need for her family. She was determined to build a company that connects women in every community. She focused on creating beautiful, artisan-made jewelry founded in her 20 year experience as a successful trend forecaster. Karin has since offered opportunities and seen Sabika transform lives.

Miriam Mayr

Director of Sales

Miriam has always had a love of stories. The search for the perfect story led her to the stages of Europe and now has brought her back to Sabika. At the heart of Sabika is a story of connection, generosity and opportunity. Through Sabika, Miriam has discovered the chance to help women and men from across the country reach their goals and make their dreams a reality.


A company by women for women, our jewelry is made for every woman, every day. Sabika was founded with the intent of bringing beauty, joy and opportunity to women of all ages and diverse backgrounds, and delivers a new level of fun and sophistication to the home party experience.


Every piece is made with integrity and love. Designed in the U.S. and handcrafted by female artisans in Europe; these skilled women are empowered to create jewelry out of the comfort of their homes. The materials and processes used in our jewelry designs follow the European Union jewelry making standards, some of the highest in the world.


Generosity remains at the core of who we are and what we do. Together, with our Consultants, we have helped raise over $4.27 million for local and national charities through fundraiser parties and corporate initiatives.